DMK Skincare:
Project Manager
Jan 2023 - Present
Jun 2020 - Dec 2020
Marketing Manager
Jan 2021 - Dec 2022
Digital Marketing Specialist
Sep 2018 - Jun 2020
Responsible for projects across the organization, creating documentation for initiation. Managing scope, schedule and resources for ongoing projects. Working with Quality Control Manager to standards process for ISO certification compliance. Coordinating with Marketing Manager all procurement and purchases. Working with VP of Education and Sales to manage partnerships and new businesses. Managing large-scale events and conferences. Product Ownership for Customer Support platform management.
Achievements:
Aligned goals from stakeholders to develop new brand guidelines for DMK HQ
Finished project to deliver 13 new products, along with Marketing, Education, promotional assets, and outreach communication with contractors
Resource allocation and commitment to launch product line with 9 products
Developed all documentation around project closures and knowledge base
Digital media, focusing on direct clicks, quality leads, and social trends. Benchmarked previous scopes and aligned strategies to focus on content and outreach efforts for Social Media (achieving 138% growth)
Official website, including quality controls, managing contractors, and email campaigns with a 72% open rate and 78% click-through rate
Marketing Plan 2023-2024
"The King of Skin" book. Concept and Publishing by Andres Salazar
Manufacturing and Marketing for new product line DMK MD
Presentation for new official website. 2019.
Event planning and coordination for 2-day conference and awards dinner. 2022.
Marketing Content brochure for Home Prescriptives.
International Federation of Red Cross and Red Crescent Societies (IFRC)
Digital Marketing Consultant
Sep 2014 - Apr 2016
Managed project, scope and resources to deliver a Digital Marketing strategy for advocacy and capacity building for a Health Department program called “Healthy Lifestyle Community (Comunidad Vida Saludable)”
Achievements:
Won a Google Research Award with a prize of CHF 50,000
Started project and action plan to launch campaign in 35 countries in Latin America and 13 in Europe
Program adoption rate increased to 89% of targeted national chapters
Onboarded a supporting network of 10,000+ volunteers
Health program for noncommunicable diseases. IFRC.
ELI SOLUTIONS
Owner
Dec 2013 - Jun 2017
Private consultancy firm providing marketing services such as planning and executing marketing projects, designing and implementing project methodologies for digital deliveries, and functioning as International Consultant for overseas clients.
Achievements:
Managed project to deliver Communications consultancy for Global Alliance for Vaccine Initiative (GAVI)
Led the GivingTuesday Panama chapter as Global Leader, responsible for scope and budgeting for all projects
Product owner for Digital Marketing consultancy delivered to the International Federation of Red Cross - Americas Regional Office
Managed projects and workshops on Social Media Management for 26 nonprofits
Outreach Plan for GivingTuesday Chapter Panama. Panama.
Vinyl Design for table tops. Cafe Opera Panama. Panama.
Marketing Analysis for nonprofit "Fanlyc" Panama. Panama.
Social Media post for Saint John's Foundation.
Communication Consultancy for GAVI CSO. Geneva.
Promotional Document for Pacific Dental Clinic. Panama.
Menu Design for Cafe Opera Panama. Panama.
Educational document for Pacific Dental Clinic. Panama.
BIT CONSULTING
Technical Project Lead
Oct 2011 - Oct 2013
Wrote and deployed code for cash optimization software for several banking institutions. Led the technical team during project execution to updates risk documents and quality assessment sheets.
Achievements:
Planned and executed change control operations of a local banking institution with over 200 branches and 1600 ATMs
Led and executed cash software deployment and team training for an international bank with 35 branches and 120 ATMs